Don’t Get Burned by the Robots
We’re living in exciting times. Crazy times. And…robot times? Yes, AI can do a lot for your marketing operations. Interestingly, I used AI to create the graphic below, to illustrate the potential dangers of entrusting too much to AI. Ah, the duality of accelerated productivity mixed with the all-too dangerous potential of fully leaning on AI without humans in the loop. Human-centric social media is the only way to ensure fully vetted quality, community trust, message accuracy, human connection, and brand loyalty. Don’t get burned—trust the Content Chameleon.
Scoring social media goals with INFLUENCERS
How cool was this? Super, super cool. I got to collaborate with the Soccer World Cup Superstar Megan Rapinoe to develop webinar talk tracks and corresponding marketing deliverables. The following are the registration landing pages I developed as part of a complete copy package (social media, email, internal stakeholder slides, etc.). We exceeded our registration goal by 27%.
Work directly with C-Suite, Senior leadership teams, and influencers. When CEOs talk, many listen.
Fuel your social media
What an epic experience, working directly with McLaren Racing’s Formula 1 (F1) marketing team and even their CEO, Zak Brown. Together, we produced a series of webinars, blogs, email campaigns, and social media campaigns, complete with ongoing community engagement.
